Google & YouTube Advertising Week
Agency
Mas Event + Design
My Services
Art Direction, UIUX Design
The Ask
How can we demystify AI for marketers and fuel excitement about the future of strategic media placement powered by Google AI?
What we delivered
Unveiling the ultimate performance center for professionals, the Google AI Pit Stop placed marketers in the driver’s seat and revealed an “under the hood” look at how Google AI can accelerate their marketing. This supercharged journey honed marketers' skills with AI, making ad solutions tangible and accessible. With an electrifying AI-infused racing game, hands-on product demos, and explorative case studies, we transformed skeptical marketers into champion drivers of Google AI.
Looking Under The Hood
With an NFC-enabled keychain in hand, guests activated various interactions, including 3D-printed model cars that told the success stories of Dyson, Louis Vuitton, and Samsung—all powered by Google AI.
Tinker Station
After seeing what Google AI could do, marketers got hands-on at the “Tinker Station”. We designed a gamified showcase experience where users controlled tactile gadgets to send their race car to checkpoints around the racetrack. At each checkpoint, the user got to learn about a Google or YouTube tool that would help them multiply their marketing.
Drive To Thrive
And then it was off to the races! Our custom driving simulator allowed guests to select traits and boosters for the simulated car as they raced to the finish line, competing with their fellow marketers to appear on the leaderboard.
Let’s bring your vision to life
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